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Identity Design

Identity is strategy made visible. We design logotypes, typographic systems, color architectures, motion principles and art direction that give your brand a coherent, distinctive language.

What you get

Primary and secondary logotypes
Typographic system
Color architecture
Iconography and illustration language
Photography and art direction
Motion principles
Brand guidelines (digital + print)
Packaging and collateral systems

Engagement tiers

01

Essentials

Core identity

  • →Logo
  • →Type
  • →Color
  • →Basic guidelines
02

Signature

Full design system

  • →Complete identity
  • →Full guidelines
  • →Templates
  • →Launch assets
03

Bespoke

Global identity

  • →Multi-market systems
  • →Custom motion
  • →Ongoing direction
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Ready to start?

Let's discuss your project. We respond within 24 hours.

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FAQ

Everything you want to know

What's the difference between a logo and a brand identity?

The logo is one element; the brand identity is the full system around it: colors, typography, tone of voice and usage rules. A logo alone doesn't build lasting recognition — the coherence of the whole does.

How much does a logo or brand identity cost in Morocco?

A standalone logo ranges from 300 to 2,000 MAD with a junior freelancer, 3,000 to 8,000 MAD with identity basics from an experienced one. A full studio brand identity sits between 8,000 and 25,000 MAD depending on scope.

What makes a good visual identity?

An adaptable logo, a palette of 2 to 4 colors, a hierarchical typography, a defined tone of voice and a visual system (icons, photos, patterns) with usage rules. Consistency across all of these is what makes a brand memorable.

Will I own my brand identity files?

Yes — you should insist on it. We deliver the source (vector) files and full usage rights. Without them, you depend on the provider for any change.

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