What you get
Primary and secondary logotypes
Typographic system
Color architecture
Iconography and illustration language
Photography and art direction
Motion principles
Brand guidelines (digital + print)
Packaging and collateral systems
Engagement tiers
01
Essentials
Core identity
- →Logo
- →Type
- →Color
- →Basic guidelines
02
Signature
Full design system
- →Complete identity
- →Full guidelines
- →Templates
- →Launch assets
03
Bespoke
Global identity
- →Multi-market systems
- →Custom motion
- →Ongoing direction
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